California’s Expo West 2010, from Food Inc to foodies everyone is here!
The most important food show on the continent is definitely California’s Expo West. 50,ooo visitors, thousands of booths, billions of bites, one gigantic beehive…
It would be impossible to pin point the latest trend or tendency other than that it harbors a fantastic diversity. One thing that without a doubt is on the rise is the increasing number of vegan. It seems that one out of three people tasting ask about dairy products in our sauces, of course it’s a new burgeoning crowd. Good thing that we had 4 vegan sauces for them to taste and the reception was very positive. It’s interesting to notice that gourmets, gourmands or rawfooders are all surprised by the fresh and vibrant taste of our products, sounds like a plug? Ok, it is… but truth be told!
Personaly I don’t go on the road much and my little universe goes from the shop to the house so to get that kind of feedback is about the most nourishing experience I could dream of. I had more profound and interesting discussions on food there then anywhere else in such little time. Yes, ExpoWest is a time warp.
My french accented english, compounded by my baritone voice, simply did not pierce thru the crowd. So thank goodness Tatiana was there greeting visitors with her genuine and legendary enthusiasm.
To sum it up, Expo West is the most stimulating place to be if food matters in your life……
March 26, 2010 à 7 h 43 min
I’m so glad I found you at Expo West! After returning home, the first thing I did was head to my Whole Foods to buy a pesto. Unfortunately they aren’t carrying the Garden Pesto…yet.
Keep up the great work–you have amazing pestos!
April 1, 2010 à 14 h 49 min
@ Heidi, Thank you! If you want you can go to the Specialty department and ask if they can carry the Pestos, a lot of Whole Foods carry them, but not all of them yet…