Between May 29th until June 11th, New-Yorkers are invited to sample a variety of foods from Quebec. Liberté yogurt, Savoura tomatoes to name a few, and… of course Le Grand’s products !
This excellent initiative came out of a collaboration between Jonathan Becker, Quebec Governement’s Commercial Attaché in New-York, and Food Emporium, which owns and operates 18 high-end fine food stores.
New-York is above all a city of incredibly resourceful people. Driving, parking, getting around, finding a place in the sun in the Big Apple requires quite a mix of assertiveness and patience. I love that high-octane environment, it jump-starts my heart!
Le Grand’s products have been available in a few New-York stores since 2005, and we have had to make frequent trips here in a sustained effort to stay in the game, and now we are poised to expand.
True, New-Yorkers balked initially when we switched from glass jars to the new package, a year ago. Discerning palates here tend to seek out the look of artisan foods, and our new package is definitely modern. However, as they discover that our pestos, tapenades and aromatic sauces are just as vibrant and keep their natural flavours longer, they’re coming back to them.
Knowing our products are appreciated in New-York gives us a great feeling, here at Maison Le Grand, and we like to think that in our own way we help build a bridge between Montreal and New-York.
Instead of a bullet train between our two cities, why not have a bridge, a cultural bridge ? Yes I know, it’s already there! Actually, we are jumping onto a running train!